Reservations Portal Privacy Policy

Last modified: February 9, 2026

Introduction

Reservations Portal, LLC ("Reservations Portal" or "We" or "Us" or "Our") respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website reservationsportal.com (our "Website") or use our products and services (our "Services") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

CCPA NOTICE: We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA). Any terms defined in the CCPA have the same meaning when used in this Privacy Policy.

This policy applies to information we collect:

On this Website or through the Services.
In email, text, and other electronic messages between you and this Website.

It does not apply to information collected by:

Us offline or through any other means, including on any other website operated by Reservations Portal or any third party (including our affiliates and subsidiaries); or
Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website or Services.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website or Services. By accessing or using this Website or Services, you agree to this privacy policy.

This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website or our Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website and Services, including information:

By which you may be personally identified, such as name, postal address, e-mail address, telephone number, user profile information (including booking-related interests and preferences that you provide), or payment information ("personal information");
Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website or Services feature.
Technical information. Technical information includes information about your internet connection and usage details about your interactions with the Website and Services, such as clickstream information to, through, and from our Website (including date and time), products that you view or search for; page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from a page.

We collect this information:

Directly from you when you provide it to us (e.g., when you create an account, make or manage a booking, submit reviews, communicate with customer support, or subscribe to marketing).
Automatically through cookies, pixels, SDKs, and similar technologies when you use the Services.
From third parties, including payment processors, analytics and advertising partners, fraud prevention and security providers, and travel suppliers and partners (e.g., hotels or other providers) who share updates about your booking or fulfill Services you request.

Information You Provide to Us

The information we collect on or through our Website and Services may include:

Information that you provide by filling in forms on our Website or Services. This includes information provided at the time of creating an account, making a booking, adding your account and booking preferences, subscribing to marketing messages, or requesting further information or services.
We may also ask you for information when you report a problem with our Website.
Records and copies of your correspondence (including email addresses), if you contact us.
Your search queries on the Website.
Reviews or other content you submit on the Website. If you submit reviews or other content, we may display it publicly along with your first name, last initial, and location (if provided). Do not include personal information you do not wish to make public. We may moderate or remove content consistent with our terms.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Website, including usage details, page views, traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.
Information collected through cookies, web beacons, and other tracking technologies.

We may use these automatic collection technologies to collect information about your online activities over time and across third-party sites or other online services (behavioral tracking). They help us to improve our Website and Services and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website and Services according to your individual interests.
Speed up your searches.
Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Reservations Portal, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We and our partners use cookies, pixels, SDKs, and similar technologies to (i) enable essential functionality; (ii) measure and analyze use of the Website; (iii) improve performance and personalize content; and (iv) deliver and measure advertising, including cross-site and cross-device targeted advertising.

You can manage your preferences via our cookie settings tool and through your browser or device settings. Please see our Cookie Policy for more information on your cookie options.

Depending on your jurisdiction, our disclosure of personal information (including device identifiers and browsing activity) to advertising and analytics partners for cross-context behavioral or targeted advertising may be considered a sale or sharing. You may opt out of sale/sharing and targeted advertising by using our Your Privacy Choices link and by adjusting your cookie preferences. We also process opt-out preference signals, such as Global Privacy Control, and other universal opt-out mechanisms recognized by applicable law. Please note that some Website features may be unavailable as a result.

Information We Collect From Business Partners and Service Providers

We may receive personal information about you from other sources and combine that with information we collect directly from you. For example, we may obtain information about you from service providers that we engage to perform services on our behalf, such as payment processors. We also may receive personal information from business partners that we engage to share consumer information with us, including reviews of properties you have booked.

For the purposes of the California Consumer Privacy Act ("CCPA"), in the past 12 months, we have collected the following categories of personal information, as defined in the CCPA: identifiers; personal information listed in the California Customer Records statute; customer record information; Internet or other electronic network activity information; and commercial information.

Third-Party Use of Cookies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Website, Services, and their contents to you.
To provide you with information, products, or services that you request from us.
To facilitate and manage your booking and provide any requested concierge services in connection with your booking.
To maintain your search and travel history, accommodation and travel preferences, and similar information about your use of our Website and Services.
To provide you with notices about your account including expiration and renewal notices.
To collect and enable booking-related reviews.
To enable and facilitate acceptance and processing of payments.
To provide the Travari AI concierge services.
To send you marketing messages, including special offers, discounts, rewards, and personalized communications, if you opt in to receive marketing messages.
To contact you with updates and information related to your booking.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To detect and prevent fraudulent bookings.
To notify you about changes to our Website or Services or any products or services we offer or provide through it.
To allow you to participate in interactive features on our Website.
To enable communication between you and travel suppliers, such as hotels.
To improve our Website, including by analyzing your information and creating aggregated data derived from your information to develop, maintain, analyze, improve, optimize, measure, and report on our Website and their features and how users interact with them.
To promote our Website and Services, business, and offerings by publishing advertising on our own Website and by placing ads on third parties' services. We may use your information to target, offer, market, and advertise our Website and Services.
To fulfill any other purpose for which you provide it.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this privacy policy:

To our subsidiaries and affiliates, including in connection with our Travari AI concierge services.
To contractors, service providers, and other third parties we use to support our business (e.g., payment processing, hosting, analytics, advertising measurement and delivery, customer support, fraud prevention, and security).
To travel suppliers and partners in connection with your booking and related services.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Reservations Portal, LLC's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Reservations Portal, LLC about our Website and Services users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Reservations Portal, LLC, our customers, or others.

We work with third party vendors to track and analyze user activity on the Website, measure the effectiveness of our advertising efforts, and support the optimization of our digital marketing companies and carry out targeted advertising campaigns. We may sell or share personal information (as such terms are defined by CCPA) to these vendors.

During the 12-month period prior to the effective date of this Privacy Policy, we may have disclosed the following categories of personal information to the following categories of third parties:

Identifiers: Shared with suppliers, third party vendors, advertising companies, and analytics providers.
Personal information listed in the California Customer Records statute: Shared with suppliers, third party vendors, advertising companies, and analytics providers.
Customer record information: Shared with suppliers, service providers, third party vendors, advertising companies, and analytics providers.
Internet or other electronic network activity information: Shared with third party vendors, advertising companies, and analytics providers.
Commercial information: Shared with suppliers, third party vendors, advertising companies, and analytics providers.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. You have choices regarding cookies and targeted advertising through (i) our cookie settings tool; (ii) your browser or device settings; (iii) recognized opt-out signals (e.g., Global Privacy Control) where applicable; and (iv) industry opt-out pages such as those provided by the Network Advertising Initiative and the Digital Advertising Alliance.
Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to contact@total.travel.
Promotions by Reservations Portal. If you do not wish us to use your information to promote our own or third parties' products or services, you can opt out by sending us an email stating your request to contact@total.travel.
Targeted Advertising by Reservations Portal. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target audience preferences, you can opt out by sending us an email stating your request to contact@total.travel.

We will honor applicable legal opt-out requirements for sale, sharing, and targeted advertising.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (NAI) on the NAI's website.

Accessing, Correcting, or Deleting Your Information

You can request access to, correction of, or deletion of your personal information by contacting us at contact@total.travel to request access to, correct or delete any personal information that you have provided to us. We may be required to verify your identity before fulfilling your request.

We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal information, including:

Access and Data Portability. You may confirm whether we process your personal information and access a copy of the personal information we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
Correction. You may request that we correct inaccuracies in your personal information that we maintain, taking into account the information's nature and processing purpose.
Deletion. You may request that we delete personal information about you that we maintain, subject to certain exception under applicable law.
Opt Out of Using Personal Information for Targeted Advertising, Profiling, and Sales. You may request that we do not use your personal information for these purposes.
Appeal. You may appeal our decision regarding your request.
Limiting Sensitive Personal Information. If we use or disclose your sensitive personal information (as such term is defined in the CCPA), you may request that we limit our use and disclosure to the permitted purposes set forth in CCPA.

Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights or to appeal a decision regarding a consumer rights request, please send us an email at contact@total.travel. We will verify your request (and your agents authority if you use an authorized agent) and respond within the timeframes required by applicable law.

Some browsers and browser extensions support the Global Privacy Control (GPC) that can send a signal to process your request to opt out from certain types of data processing, including data "sales" as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights or data subject rights under other jurisdictions laws. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Data Security and Retention

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

We keep the categories of personal information described in this policy for as long as reasonably necessary to fulfill the purposes described or for as otherwise legally permitted or required, such as maintaining the Website, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain personal information. At the end of the retention period, personal information will be deleted, destroyed, or deidentified.

Children's Data

Our Website and Services are not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at contact@total.travel.

In accordance with applicable law, we will not sell, share, or use personal information of consumers aged 13-16 for targeted advertising without legally required consent, and consumers aged 13-16 may opt out of these uses of their personal information at any time.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users personal information, we will notify you by email or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

contact@total.travel
3811 NW 40th Ter, Suite 100
Gainesville, FL 32606